As people spend more and more of their time online, it becomes increasingly important for businesses to stay on top of digital marketing trends. In an ever-changing marketing landscape, the days of spamming the inboxes of your customers are over, as companies have found new ways of promoting their products in a digital format.

Here are some of the most effective ways of marketing your business in an increasingly digital world.

Content Marketing

While the use of content marketing is not new to the arena of digital marketing, there has been a steady increase in its implementation, as it has proven to be a useful tool for growing your customer base. Its general focus is not to force a product onto your customer, but instead aims to divert their attention onto a product by providing them some form of useful or engaging content. This content can take the form of blog posts, videos, SlideShare, or links to interesting and relevant articles. Content marketing is a thoroughly effective and economical digital marketing practice for the promotion of your business and your product.

Connecting gears with digital marketing related images inside each one

Social Media Marketing

With the presence of billions of users on various social media platforms, it is imperative for all companies whether big or small, to utilize these platforms to grow their business. The use of social media allows businesses to maintain a steady stream of communication to a wide audience, including new and established customers, journalists, employees, and the general public. These stakeholders can be engaged in a number of different ways, whether it’s through regular posts or ad campaigns. These platforms can also help you to make connections with other businesses and develop mutually beneficial relationships.

To learn more about social media marketing, check out our post on taking advantage of social media marketing, and learn more about the ways in which it can aid in the growth of your business.

phone screen with social media apps displayed on it

Search Engine Optimization (SEO)

The purpose of SEO is to enable users to find your content on the first page of search results when using a search engine like Google or Yahoo!. While companies will pay search engines to direct their content to the first page of results, the goal of SEO is to find yourself amongst the first non-paid results. It accomplishes this by considering what users are searching for, which keywords they use for their searches, and which engines the target audience uses most frequently. The importance of SEO cannot be stressed enough, as users very rarely sift through pages and pages of results to find what they’re looking for. It serves as one of the most cost-effective ways of driving traffic to your content organically.

SEO written in the foreground of the image, with computer keyboard faded in the background

Mobile Marketing

As smartphone technology has continued to advance, people have begun to turn away from their computers and towards their mobile devices to browse the web and engage in online content. Mobile marketing targets these users, providing personalized information and the same online experience on the go. Google and various social media platforms have formatted their mobile spaces in order to effectively serve their users by creating mobile-specific layouts and algorithms. For these reasons, creating a mobile space to market your products and services has become imperative to any contemporary business plan.

image of a laptop, desktop, tablet, and smartphoneApp Marketing

As previously discussed, mobile forums have become increasingly important to both users and businesses. Central to this is app-based marketing. Customers have become more reliant on the apps provided by companies as opposed to their actual websites. The use of app marketing in conjunction with mobile marketing can be used to yield even more return from your mobile marketing efforts. Customers can turn to apps to be notified about new products, special offers, or discounts, and no longer need to visit a company’s website or receive e-mail notifications that will often go ignored. Apps provide a simplified one-stop location for your customer to receive all your business’s news and functions.

three separate phones, one with the facebook image displayed, the next with the twitter symbol, and the next with the instagram symbol

While all of these strategies can be used to market your business, it is important to identify which combination of strategies will help you to reach your objectives most effectively. Digital marketing is an ever-changing field, and businesses must always stay on top of the latest and most effective trends in order to reach their goals.

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