New Zealand’s largest airport is flying the digital signage skies, targeting the 15 million travelers who fly in and out of Auckland Airport each year, and the 38 million people travelling through the airport corridor annually.

The deployment by out-of-home advertising firm APN Outdoor comprises a mixture of landscape, portrait, video wall and 4K screens (totaling 72 displays) all powered by AerWave software from Aerva, according to an announcement today from Aerva.

The new high-resolution digital screens in the International and Domestic terminals advertise high-profile brands such as Huawei, Steinlager Pure, Skoda, Cigna, Tourism Asia, Vodafone and Corona. And APN Outdoor’s LED digital billboards at the airport are New Zealand’s largest. Aerva’s reseller in New Zealand, Ngage Media, provided the Aerva software configuration and content scheduling to APN Outdoor’s requirements.

“Airport travelers are a unique audience requiring a specific strategy to engage them in the right way and at the right time,” Aerva CEO Sanjay Manandhar said in an email to Digital Signage Today. “Particularly in airports, special consideration needs to be taken into account for where your audience is, because each location — domestic or international, air side or ground side, duty-free merchandizing or baggage claim — can have your audience in a different frame of mind and engaging with screens in a different way.

“For instance, the Food Court and Passport Control areas are going to have completely different goals and content requirements. As a result, different areas of the airport will have different best practices and challenges for communicating with the audience in the right context.” Digital SignageToday

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