Global digital signage software solutions YCD Multimedia is working with Coca-Cola to bring to life the Coca-Cola lounge for a second year at this year’s CineEurope 2015 in Barcelona.

YCD is again working with partner Littlebit Technology, as well as NEC Displays Solutions andIntel Corp., and YCD’s C-nario Digital Signage Suite will be used to bring the Coca-Cola lounge’s rich content to life by creating an immersive experience at the show, June 23-25 in Spain.

As the main sponsor for this year’s CineEurope show, Coca-Cola wanted to impress audiences by showcasing a new theme for the lounge. A focus area for cinema owners showcasing the value digital signage adds to theaters, not only to the overall guest experience but also to revenues, will be present in each area, the company said.

“Creating an immersive environment for guests to be wowed is only part of the solution we provide. Cinema owners and operators want to use digital signage to drive increased revenue in the concessions area or encourage movie goers to join a loyalty program for example,” said Lou Carulli, marketing manager for YCD Multimedia. “Owners want and need to correlate the impact a solution has to their business.”

Box office ticketing, concessions, future film promotions, way-finding and interactive solutions will all be showcased within the lounge to provide a true to life movie-going experience. On the back end, content will be presented in each area and can be linked together to integrate with ERP/POS systems for added operational and business benefit, the company said.

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